Interactive & UX

Contentstack website

With Focus Lab, participated in a rebrand project for Contentstack, a leading headless CMS provider, which included a full verbal identity as well as several webpages for its new website. I led copywriting for these pages, which included created content briefs and leading SME interviews to gather content, creating low-fidelity wireframes, collaborating with a designer for page layout, and copywriting for those pages.

Read more on Focus Lab’s website.

Royal Caribbean training modules
With Maestro, led a team and provided strategic direction to create 250+ eLearning modules for 15,000 learners at Royal Caribbean, earning a Brandon Hall Award and increasing customer experience metrics.

Learn more on Maestro’s website.

Johnson & Johnson 3D printing website
With Meastro, created an internal site for Johnson & Johnson to help it explain its investment in 3D printing to employees. Interviewed subject-matter experts and other key stakeholders to inform content, wireframed interactions and site layouts, and wrote copy across multiple pages.

Learn more with this archived Maestro case study on Wayback Machine.

Other selected works
Content strategy, information architecture, wireframing, and/or copywriting for the following websites, in partnership with my team at Focus Lab:

• Contentstack

• Conquer Your Rebrand

• Fusable

• PropelAuth

• Prune

• Simple Donation